Link Types
title: Link Types description: The different types of link placements available on Linkforge and what each one means.
Link Types
When a seller lists a domain, they choose which types of links they accept. When a buyer places an order, they pick one of those types. Understanding the difference matters - each type has a different level of effort for the seller and a different SEO value for the buyer.
Guest Post
A guest post is a full article written by the buyer (or the seller, if agreed separately) and published on the seller's domain. The buyer's link is included naturally within the article content.
- Seller effort: High - requires publishing a new article
- Buyer benefit: High - a topically relevant, freshly published page passing link equity
- Typical use case: Building authority links in a specific niche
Niche Edit
A niche edit (also called a "curated link" or "link insertion") adds the buyer's link into an existing article on the seller's site. No new content is written - the seller updates a relevant post to include the link.
- Seller effort: Low - edit an existing post
- Buyer benefit: High - the page already has backlinks and authority of its own
- Typical use case: Getting a link from an aged, ranked page quickly
Homepage Link
A homepage link places the buyer's link directly on the seller's homepage, usually in a "partners", "resources", or footer section.
- Seller effort: Very low
- Buyer benefit: Passes homepage authority, but context is less targeted
- Typical use case: Brand building, passing raw domain authority
Press Release
A press release is a short announcement-style article published on the seller's domain, written in a journalistic format. It references the buyer's brand or product and includes a link.
- Seller effort: Medium - a formatted press release needs publishing
- Buyer benefit: Good for brand mentions and authority signals
- Typical use case: Launching a product, entering a new market
Banner / Sponsored
A banner or sponsored placement is a visible advertisement - an image or text block displayed on the seller's site (sidebar, header, in-content) with a link to the buyer's site.
- Seller effort: Low - add an image or snippet
- Buyer benefit: Referral traffic + a link, but usually marked as sponsored
- Typical use case: Direct traffic, brand exposure
rel="sponsored" per Google's guidelines.Comparison
| Type | Effort | New content? | SEO value | Typical cost |
|---|---|---|---|---|
| Guest post | High | Yes | Very high | $$$ |
| Niche edit | Low | No | High | $$ |
| Homepage link | Very low | No | Medium | $ – $$ |
| Press release | Medium | Yes | Medium | $$ |
| Banner / Sponsored | Very low | No | Low | $ |